What Candidates Ghosting Says About Your Hiring Process - Spark Hire

What Candidates Ghosting Says About Your Hiring Process - Spark HireYouve been communicating with a candidate no, your next top hire and, poof, theyre gone. You, unfortunately, have been ghosted.An increasing number of job candidates are disappearing from the hiring process without a trace. What was a term mostly used in the dating scene, has now crept into the hiring process.With unemployment at a low 3.6 percent, its not shocking that its a candidates market. These job seekers have the upper hand to demand mora of future employers and in turn, the entire candidate experience.If youve been getting ghosted, you must take a look at what its saying your hiring processLess than stellar company reviewsIf you think candidates arent paying attention to your company reviews, think again.Reviews and referrals matter to job seekers just as much, if not more than they do to consumers. According to a 2019 study by Randstad US and Future Workplace, 57 percent of employees say they wont even ap ply to a company with negative reviews. If a candidate comes upon these negative reviews, they may ghost your calls, emails, and even an interview.Whats already been posted on review sites is out of your hands. But you have control over how you treat your current employees and the candidates in your hiring process. Know what review sites say, get feedback from employees and candidates, and ensure youre doing everything to create a positive candidate experience.Poor job descriptionsThe job description is the first true touch point for most applicants to decide if they want to pursue your open position. We live in a digital age, so if interested, theyll quickly check out your companys social media, mission, and career page. If they thema in love with it all, but then start learning more about the role that wasnt very clear up front theyre going to ghost.To fix this, you need to know what aspects of the position are essential to your target candidates. The best place to start is lookin g internally. Ask your most recent hires to tell you what they love about their role, what they spend the most time doing, what skill they wish they had before starting. Then, make sure that information is in the job description and on your career site.Candidates who are well-informed during the hiring process are 35 percent more likely to have a satisfying experience, which ultimately improves the chances of candidates returning your calls.Easy way to not get ghosted be clear and transparent in your jobdescriptions.Click To TweetFailure to communicateIts easy to get caught in the loop of sporadic, short and straightforward candidate reply emails. But well-crafted, authentic communication helps prevent ghosting.With so many ways to reach candidates and maintain contact, theres little excuse for failed communication. A 2018 Recruiter Nation study found 43 percent of recruiters have used texting to reach candidates.The impact of a text glaubenszeugnis to thank the candidate, providin g follow-up details for the next step, keeps the conversation open. And these individualized, thoughtful interactions show your commitment to candidates.There is no excuse for failed communication in the hiring process.Click To TweetLack of face-timeWhen you dont really know someone, its a bit easier to ghost them. When you add a human element earlier in your hiring process, you let candidates know theyre not just going into the abyss.To add face-time with candidates, utilize video both live and recorded. Send a short video message to candidates you want to bring in for an interview welcoming them and telling them you look forward to meeting them. Also, have managers record a video message of their own to introduce themselves and the team before a candidate arrives in person.Asking the wrong questionsAwkward screening questions are certain to leave candidates unsettled and your communication unread.Reevaluate and ensure your interview questions properly highlight the role, work env ironment, team needs, and hone in on the candidates experience and potential. Showing candidates you have done your homework and want to get to know them better secures a connection to top talent.